Principal Product Designer
March 2022 – March 2024
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Strategic Design: Collaborated with C-level leaders to drive initiatives like LLM-based insights, new AI-driven products, new data integrations, and vision projects aimed at shaping the future direction of our core product roadmap.
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Product Development: Partnered with cross-functional teams and external partners to introduce new product verticals, with some major releases driving $4.5M+ ARR.
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Design Leadership: Led a team of 3 designers on major projects to enhance flagship reports, driving a 14% increase in MAU across 13 business sectors.
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User Journey Optimization: Developed onboarding experiences in partnership with Marketing and Sales leadership, creating tailored walkthroughs and tutorials with use case-specific flows across 75 product pages to drive adoption.
Principal Product Designer
August 2019 – April 2022
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Foundational Systems: Designed new web platform systems that unlocked $20M+ in gaming revenue and improved renewal rates by 9% YoY.
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Data-Driven Design: Built scalable, modular prototypes leveraging user insights and A/B testing to improve engagement and adoption.
data.ai F.K.A AppAnnie is a leading mobile analytics platform that combines AI with consumer and market data to help Fortune 500 companies worldwide optimize app performance and digital strategies. Recently acquired by Sensor Tower.
data.ai
Job History
Lead Product Designer
October 2013 – July 2015
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UX Optimization with Global Reach: Reimagined Maxthon’s portal for 670M+ global users, improving CTA interactions by 13% and optimized for SEO and workflows in 15+ regions..
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Mobile App Design: Led the design and branding for the two cloud-based photo apps for iOS, Android, and Apple Watch.
ROLE | TIMEFRAME | TEAM |
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Lifetime Memori developed Trunx, a 2013-launched cloud app that offered seamless photo storage and organization, focusing on simplifying digital memory management. Maxthon is the 3rd largest web browser in China, focused on privacy and a strong suite of productivity features.
Lifetime Memori & Maxthon
Areas of Expertise
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Product Vision and UX Strategy
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User-Centered Design
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Web, iOS & Android Design
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User Journey Optimization
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Design Leadership & Collaboration
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Scalable Design Systems
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Product Strategy Research
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Complex Product Architecture
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End-to-end Design
Summary
Principal product designer with 12 years of experience creating impactful products across B2B and B2C sectors. Skilled in high-fidelity UX/UX design, leading teams through complex projects, and aligning user needs with business goals to drive innovation and growth.
Other info
Design Director
May 2016 – August 2019
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Product Roadmapping: Partnered with the CEO to build product strategy, driving a 27% increase in paid user engagement.
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Design Systems: Developed and integrated a cohesive UI/UX framework to standardize the platform's design, ensuring consistency across all product platforms and marketing channels.
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UX Research: Conducted research to optimize publisher’s user onboarding and simplify the product experience, boosting MAU retention by 7-10%.
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Cross-Platform Launches: Oversaw the release of four mobile and web apps, ensuring cross-functional alignment.
ROLE | TIMEFRAME | TEAM |
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Podomatic is a small B2C SaaS Podcast hosting service with over 700k podcasters, offering tools to create, publish, and distribute content. Its intuitive interface supports podcast recording, analytics, and social media integration.
Podomatic
My experience
Education
Brunel University, London UK - Industrial Design Programme
San Francisco State University, SF CA - Bachelor of Science in Industrial Design
Languages
English
Spanish